About Us
Our story
The marginal gains philosophy
I first came across the marginal gains philosophy in 2016 while training as a regional-level swimmer. I was inspired by British Cycling and stunned by the success they had at the 2012 London Olympics and the excitement of the road race passing my house. I read about Sir Dave Brailsford and how he had transformed British Cycling by focusing on small, consistent improvements in every area of performance. The idea was simple: if you break down everything that matters and improve each part by just one percent, the results add up to something spectacular. That resonated with me.
The mission
Our Mission is simple: To grow the brand using the marginal gains philosophy and promote the message of small smart improvements. Our clothing is thoughtfully designed with comfort, quality and purpose in mind. We want the message of a marginal gains philosophy to be present in all we do. Join the movement and watch this space. We also have a passion for music and host some of the leading events in Southwest London, showcasing a curated mix of talented DJs, producers and musicians.